Everything made of electronic bits is potentially:
- procedural (composed of executable rules)
- participatory (inviting human action and manipulation of the represented world)
- encyclopedic (containing very high capacity of information in multiple media formats)
- spatial (navigable as an information repository and/or a virtual place)
These affordances make up the designer’s palette for representation in any digital format or genre. Inventing the Medium offers a methodology and principles of design for the collective effort of maximizing the expressive power of each of these affordances.

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