Category Archives: Ch 0 Introduction

In the Preface to  Inventing the Medium,  I write about the limitations of asking users what they want since  people “often cannot think past the familiar conventions of existing devices and applications.” A similar theme emerged from the many admiring reminiscences that followed Steve Jobs’  death this month. From the  New York Times obituary : When asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.” Continue reading →