Three Principles

Inventing the Medium  is based on three foundational principles:

All things made with electronic bits and computer code belong to a single new medium, the digital medium, with its own unique affordances.

Designing any single artifact within this new medium is part of the broader collective effort of making meaning through the invention and refinement of digital media conventions.

When we expand the meaning-making conventions that make up human culture, we expand our ability to understand the world and to connect with one another.

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