Category Archives: Design of the Unfamiliar

The Onion on Steve Jobs’ Minimalism

In my previous post I discussed what was admirable about Steve Jobs as a designer, and ITM includes many examples of innovative design from Apple.  But the Apple emphasis on minimalism could also get in the way of good design, so it is sometimes useful for offering good examples of bad design. Continue reading

Steve Jobs on what users want

In the Preface to  Inventing the Medium,  I write about the limitations of asking users what they want since  people “often cannot think past the familiar conventions of existing devices and applications.” A similar theme emerged from the many admiring reminiscences that followed Steve Jobs’  death this month. From the  New York Times obituary : When asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.” Continue reading